Guerilla Fanshop | SKOR

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Mouchette – Guerilla Fanshop | SKOR
A temporary pop-up store

Mouchette’s finissage Guerrilla Fanshop! Friday August 26, 2011 from 1 to 5 PM.
In the temporary Guerrilla Fanshop real fans can admire the objects with which Mouchette surrounds herself. A selection of authentic and new gadgets will be sold in the Guerrilla Fanshop and can be ordered on this website until August 26, 2011. After that period, items are sold through Mouchette’s webshop.
Mouchette was created by the Dutch/French artist Martine Neddam in 1996.Mouchette existed on the Internet for many years masquerading as a thirteen-year-old girl living in Amsterdam. After more than ten years Martine Neddam revealed the true identity and the author behind Mouchette. In the meantime, the website, which is still active today, has become a place of pilgrimage for web lovers and her audience.

Mouchette is the ideal imaginary friend who does and says things that many of us dream about but do not dare to do or say out loud. At times seductive, at other times cruel, or very sweet, Mouchette exposes the fantasies born from her dark imagination. She constantly triggers web surfers to participate and answers e-mails that are sent to her. This combination makes her very real: Mouchette ‘exists’ for those who participate in the network. At the same time she is an extension of our identity that we experience as being both dependent and independent of us. With Mouchette, Neddam raises questions about youth, identity construction and imagination, an exploration that she started long before the current Web 2.0, but with issues that are still relevant today.


Martine Neddam uses language as raw material for her works. Since the late 1980s she has worked with ‘speech acts’, modes of address, words in the public space, and has created a number of text objects, both in museums and as large- scale public commissions. She has been creating virtual characters on the Internet since 1996, who lead autonomous artistic existences while the true author is never revealed. Martine teaches at the Rietveld Academy in Amsterdam and at the University of Quebec in Montreal.


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