NetArtWorks: Identity Works



Heath Bunting, Identity Bureau
An identity is a mutable object it’s negotiated between people, organizations, and institutions, formalized in documentation, actions, and possessions. Heath bunting now shows how you create your own legal identity. At the first Identity Bureau hosted by Transmediale Festival in Berlin Bunting was selling two transferable, conveniently packaged, ready-to-use identities for a mere € 500,00. In September during PICNIC in Amsterdam, Bunting will set up a second Bureau Identity with the same mission, to sell his identities. As Bunting project demonstrates, identities can be constructed over time by developing relationships to place a given “person” within a web of shopping cards, cell phones, bills, government correspondence, and other “personal” data. Identity Bureau challenges the idea of personhood by showing how materially produced an identity is.

Lernert & Sander, Pay with Your Privacy
Lernert & Sander have been making commercials, leaders, art movies, documentaries and installations as a team since 2006. Their aim is to make simple and communicative works that try to bridge the barrier between contemporary art and commercial projects. Their highly aesthetic, humorous and dedicated works often challenge the media and viewers in simple but very effective ways. They created Pay with Your Privacy for SKOR’s NetArtWorks, as a follow-up to their earlier film I Love Alaska (2008).

Martine Neddam, Mouchette is an interactive website created in 1996 by a pseudonymous character, an Amsterdam based artist who calls herself Mouchette. With her innocent salutation and claims to be nearly thirteen greeting us from the introduction page, what initially appears as a personal website of a pre-pubescent female artist, evolved into darker themes in the subsequent pages.


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